Why this matters
Most commercial leaders understand that their sales teams will need to adapt or change as they scale. This can cause friction in the commercial engine. Signals start to appear. Outreach volume is up but the pipeline isn't growing. Marketing is generating leads but they aren't converting. Referrals are being captured but they are hard to replicate. You're seeing evidence in the bottom line. There are lots of reasons but not always answers.
These symptoms are rarely about individual performance. Often it's the system built for one stage but which starts to creak as you start to scale.
This diagnostic tells you where the joins are weakest in your commercial function.
